As the new era of generative AI sweeps across the creators' lands, creating content is getting easier by day. Consequently, barrier to entry in creator's economy is lowering - which is a good news for us all, as a society. But no one is talking about the downside of this lowered barrier - which is - increasingly crowded marketplace.
Human mind and Generative AI collaboration
As the number of participants increases (potentially exponentially) in this sector, standing out and making an impact is going to get difficult. What should you do then? Quit even before you start? Or keep your eyes closed to this reality and go on? Or keep throwing spaghetti on the wall endlessly hoping something will work out?
If you are the kind of an individual who wants solution and not merely solace, then you'll need to think one step ahead and understand the challenge this crowded marketplace poses to your content creation business.
So, what is the real challenge in the creator's economy today?
Finding your niche. 🏔
Wondering why?
Because:
The not-so-secret recipe for finding success as a creator is: the marriage of your passions and skills.
No doubt, this marriage is a necessary first step to a successful content creation game.
But is this enough to succeed?
No.
You got to figure out exactly how to identify your niche. That's how you will differentiate yourself in a crowded space and make your work stand out.
Three tips to find your unique niche:
✅ Identify your audience.
Who do you serve, and what do they call themselves (university students, job seekers, aspiring musicians)?
✅ Find the right location or platform.
Where does your audience live digitally (LinkedIn, Twitter, where else?) and physically?
✅ Choose your communication style.
What kind of speaking / writing style resonates with your audience? Example: If your audience is musicians, then talking software programming jargon will likely not get them engaged with your content.
Make a head start in the creator's economy by identifying your niche and pairing it up with your skills and passions. And equally importantly, learn to automate the mundane tasks of your solopreneur-ship journey by using available digital tools and platforms. Speaking of which, checkout Verber.me - it not only gives you an effective way to consolidate your online presence but also lets you transact your time with audiences' money seamlessly and globally.
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About Verber
Verber is a platform to empower creators to derive more value from their time - by attracting global customers through a consolidated online presence! The Verber profile of a creator is like a consolidated portfolio of the work that creators have published on all different platforms. Moreover, the Verber profile also enables the creators to offer 1:1 service, accept payments through PayMe feature, manage their calendars/availability to have clients book their time-slots, and a lot more! If you are looking for smart ways to up your content creation game and increase your sales and services channels, Verber is a great platform for you to reach a global audience of learners and collaborators. Learn more here: Hello from Verber | Verber