3 posts tagged with "content-creation"

As the new era of generative AI sweeps across the creators' lands, creating content is getting easier by day. Consequently, barrier to entry in creator's economy is lowering - which is a good news for us all, as a society. But no one is talking about the downside of this lowered barrier - which is -  increasingly crowded marketplace.

Human mind and Generative AI collaboration​

As the number of participants increases (potentially exponentially) in this sector, standing out and making an impact is going to get difficult. What should you do then? Quit even before you start? Or keep your eyes closed to this reality and go on? Or keep throwing spaghetti on the wall endlessly hoping something will work out?

If you are the kind of an individual who wants solution and not merely solace, then you'll need to think one step ahead and understand the challenge this crowded marketplace poses to your content creation business.

So, what is the real challenge in the creator's economy today?

Finding your niche. 🏔

Wondering why?

Because:

The not-so-secret recipe for finding success as a creator is: the marriage of your passions and skills.

No doubt, this marriage is a necessary first step to a successful content creation game.

But is this enough to succeed?

No.

You got to figure out exactly how to identify your niche. That's how you will differentiate yourself in a crowded space and make your work stand out.

Three tips to find your unique niche:

✅ Identify your audience.

Who do you serve, and what do they call themselves (university students, job seekers, aspiring musicians)?

✅ Find the right location or platform.

Where does your audience live digitally (LinkedIn, Twitter, where else?) and physically?

✅ Choose your communication style.

What kind of speaking / writing style resonates with your audience? Example: If your audience is musicians, then talking software programming jargon will likely not get them engaged with your content.

Make a head start in the creator's economy by identifying your niche and pairing it up with your skills and passions. And equally importantly, learn to automate the mundane tasks of your solopreneur-ship journey by using available digital tools and platforms. Speaking of which, checkout Verber.me - it not only gives you an effective way to consolidate your online presence but also lets you transact your time with audiences' money seamlessly and globally.

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About Verber

Verber is a platform to empower creators to derive more value from their time - by attracting global customers through a consolidated online presence! The Verber profile of a creator is like a consolidated portfolio of the work that creators have published on all different platforms. Moreover, the Verber profile also enables the creators to offer 1:1 service, accept payments through PayMe feature, manage their calendars/availability to have clients book their time-slots, and a lot more! If you are looking for smart ways to up your content creation game and increase your sales and services channels, Verber is a great platform for you to reach a global audience of learners and collaborators. Learn more here: Hello from Verber | Verber

No, Generative AI models are not Creator Economy's Enemy - more so if you know YOUR reasons of being a creator.​

2023 is going to be an year where creator's economy thrives more than ever.

Yes, there are AI models out there that are seemingly threatening the livelihood of content creators.

And no, they are far from being a real threat - if you learn to befriend them and leverage them to up your content creation game! Human ingenuity far outweighs these models in many ways.

What's more? There are other technologies that are paving way for fair compensation in the Content Creation business (hello, Blockchain and Web3!). Don't confuse centralized crypto exchange's collapse with the true potential of completely decentralized financial systems.

Now that the buzzwords-related doubts are out of the way, let's get back to what's matters! 
Your. Content. Creation. Game.
You must know your reason of joining the Creator's Economy. The reason that resonates with U and enriches YOUR life experiences.

Ready to dive in?

So, listen up!

We are not discussing the reasons associated with the global state of affairs like "creator economy is the future so you just gotta buckle up", "content creation is recession proof", etc. They are valid reasons and they exist.

Instead, we are diving into the inquiry of deeper reasons - the ones that come straight from heart and wispher: "I want to create content because that's where I will eventually find my joy"!

Three reasons for U to join creator's economy in 2023:

1. To express yourself 🚀

It's a deeply human endeavor to create.

We are hard wired to tell stories. The best part of expressing ourselves using stores (in writing, audio, video, or painting) is that we don't need another person sitting next to us to hear us out. We can pour our hearts on to a paper/laptop. And if someone finds it useful, they enjoy the content afterwards!

So may accomplished writers find writing to be a healing process, it helps them stay closer to their authentic-self. 🌻

2. To invest in self-improvement 🚀

When we are creating content, we don't need to feel pressured like a day-job deadline or a exam deadline. We create to express what we want to share. In this low pressure setup of creator's economy, we find unexpected ways to grow. We learn to leverage digitals tools but without the added pressure of "performing well".

There are few joys greater than investing in one's self growth as a human being. 💹

3. To find your future self 🚀

Creating online is an investment in your future.

There are so many people who have landed their dream jobs by first creating content online. When you publish your content (writing, audio, videos, paintings, etc.); you are creating a bridge between your hidden talent and a potential employer (or a paying customer). When you create online, you are discovering your own potential and in the process showing it to the world too.

The bonus - you can eventually monetize your community and start making a living out of this hobby of creating online! 💰

So, which reason above resonates with YOUR HEART to join the creator's economy?

And when you are at it, take along a companion in your Content Creator journey - a digital companion! It's a platform tool that can help your automate the repetitive and mundane tasks in your journey of making your living on your own terms:
Create your Verber.me Profile to consolidate your online profiles in one place, manage and monetize your calendar, accept payments and much more!

Content creation as a full-time job is a dream of many.

Mere idea of being part of passion economy is undoubtedly captivating, as it says:

Do what you love and make a living out of it.

For those of you who may not have heard of the term passion economy: The passion economy refers to a trend in which individuals are able to monetize their passions and hobbies through online platforms and services. This trend has been driven in part by the rise of social media and other online platforms, which have made it easier for individuals to share their interests and expertise with a wider audience. The passion economy has given rise to a new generation of entrepreneurs who are able to make a living by doing what they love and sharing their passions with others.

In theory, it is dream come true for every human being - when work becomes fun, earning a living is not a mundane affair anymore.

Still, the journey from being a "content creator" to a "solopreneur" who is able to make living by sharing hobbies is not a short one. According to a recent survey from HubSpot, only ~15% can make ends meet and support their family as a full-time content creator.

Many do it as a side-hustle for a long time before they are ready to take the leap. Some are testing the waters before taking a plunge and others are building the resilience muscle before embarking on this largely self-guided path.

There comes a point in the journey of the creator when they need to decisively think about making a sustainable business out of their content creation hobby. They have the skills and the perseverance to consistency offer valuable content to the audience. Yet, they find it hard to take the leap.

They realize that solopreneurship requires them to wear multiple hats at the same time. They need to be an artist, an engineer, and an entrepreneur to be successful content creator.

🚀 Create like an artist

"Creation" of something new is an art. As content creators, they are have honed their art of creating content (or maybe are in the process of making it better by day).

🚀 Solve like an engineer

Solving like an engineer does not mean getting an engineering degree! It simply means identifying the bottlenecks and using available digital tools to solve them!

🚀 Act like an entrepreneur

Acting like an entrepreneur means: they know that they will need to take the first baby step and the second baby step and the third step... If they are stuck and need help, they will need to reach out for help - online or offline. But they know that they will own their story!

Yet, only 15% of the survey respondents above are able to make it their full-time job.

Then what's making it harder for them to grow their business as solopreneur?

M.O.N.E.T.I.Z.A.T.I.O.N.

Because even though they are providing useful content, they are not able to push the content through the channels that can help them monetize it properly.

What's the solution then?

You got to first understand the problem!

Problem is - as a solopreneur they just don't have enough time in a day to do it all alone. In the initial stages they create content for the joy of it. They just want to share their ideas, thoughts, and creative ways of thinking. Then they start gaining followers and soon have a community.

Now they start thinking about monetization. And for that the solopreneur needs to be able to scale their services fast - not just in the form of passive content they create but also dynamic interactions with their community. They need to engage with (sometimes 1:1) more people in less amount of time (because there will always be only 24 hours in a day!).

They create awesome content
They have audience
They have community

But they are bottle-necked by TIME.

NOTE

They sure have the ABILITY to do it all by themselves, but they are constrained by TIME.

So, they need to find ways to off-load the mundane and repetitive tasks to digital tools and services that can take care of tasks like scheduling and accepting payments needs. And then focus all their energies on doing WHAT THEY DO BEST - creating content!

Doing content creation as a full time job requires careful management of time and the understanding that digital tools need to be used for taking care of repetitive tasks.

The obstacles are finite. Once you cross them, the terrain ought to get beautiful.

So, are you prepared to find your path to take the leap?

Create your Verber.me Profile to boost your journey for free. Start by consolidating your online profiles in one place, manage and monetize your calendar, accept payments and much more!